Editor's Guide: With the increasingly fierce social competition, people's pressure is also increasing. Depression, anxiety and other bulk sms service negative emotions plague people, which prompts the public to seek spiritual solace, and the need to get rid of life troubles has greatly increased. The epidemic has made people pay more attention to mental health, and public psychological counseling platforms continue to emerge. This article will take Yixin and Yidianling as examples to analyze them and share them with you. The purpose of competitive analysis This article aims to analyze the product positioning, users, functions bulk sms service and strategies of [One Mind] and its competing products [One Mind], compare and analyze their respective advantages and disadvantages, opportunities and risks, and explore the advantages and disadvantages of
One Mind]. Development trends to provide a clear and clear direction for its next product iteration. 2. Market analysis 2.1 Industry Analysis bulk sms service The slowdown of economic growth will affect the production and consumption of the public in an all-round way, and the pressure of life will increase accordingly, which prompts the public to seek spiritual comfort and greatly increase the need to get rid of the troubles of life. Family pressure, parental care problems intensify; work and academic pressure, health, social, marriage and cultural conflicts and other issues have become the source of stress for modern people. Psychological bulk sms service needs, as part of the people's growing needs for a better life, have also received more and more attention from the whole society. In recent years, online consultation platforms have developed rapidly.
Compared with the traditional way of making appointments for consultations with offline psychologists, online consultation platforms bulk sms service have won the favor of the public due to their rich sources of teachers, diverse answer fields, rich consultation forms, and real-time and efficient answering results. Provide a new platform for public psychological consultation. According to iiMedia Research, the number of e-commerce users of spiritual services in China exceeded 20 million in 2018, and it is expected to exceed 40 million in 2019. iiMedia Research analysts believe that with the progress of user education and the bulk sms service improvement of products and services, the growth rate of the spiritual service e-commerce market will slow down in the next few years, and the content and services will be refined,